Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning SWADDLE UP™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies.

Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique ARMS UP™ design of our SWADDLE UP™ has patented wings that allow a baby to sleep in their natural ARMS UP™ position. This means your baby can easily touch their face & suck on their hands & fingers for true SELF-SOOTHING™.